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You're no superhero — think twice before lifting once
Richmond, B.C., May 14, 2008— For a second year, WorkSafeBC and the BC Chiropractic Association have partnered to create an ad campaign designed to raise awareness about back health.
The two television ads and corresponding radio ads remind people to "think twice before lifting once." The spots focus on the need to be careful when lifting at work, at home, and at play to minimize the risk of injury.
The campaign will run throughout spring, repeating in the fall.
Watch:
Chiropractic TV commercial 1
Chiropractic TV commercial 2
Listen:
Chiropractic radio commercial 1
Chiropractic radio commercial 2